As a business owner, creating a blog may be at the bottom of your list of priorities. However, blogging is now an integral part of online marketing for the below reasons:
• Blogs will drive more traffic to your website
• They will assist in increasing your SEO (Search Engine Optimisation)
• Generate and engage new leads.
As a business, your blog gives you the opportunity to create content relevant to your brand and marketing campaigns. Providing fresh content is the key in ranking highly on Google (and other search engines) as their algorithm heavily focuses on a websites content and frequency of posts/updates. Simply put: Having a business blog, will accelerate your discovery for new clients.
A business blog will also give your customer base the opportunity to engage with your product and the confidence to trust you as an industry leader in your particular field. It can be one of the most influential and beneficial tools for your business.